Maserati GB has announced a new partnership with Harlequins, to become the official automotive partner of the historic London rugby club. The partnership brings together two performance-driven, iconic brands that share an entrepreneurial spirit, whilst being synonymous with style and heritage.
As well as offering the opportunity to bring the brand to life on match days at The Stoop, and at Twickenham for the ‘Big Game’, it will also provide the opportunity for Maserati and Harlequins to work together to curate an ongoing stream of exciting fan experiences.
This new rugby involvement builds upon Maserati’s other sporting ventures in polo, sailing and cycling and aligns with the marque’s ongoing expansion plans, entering into new segments and offering an ever greater luxury model range.
Commenting on the new partnership, Mike Biscoe, General Manager, Maserati GB : “We are delighted to announce this partnership with Harlequins. It is a hugely evocative club brand recognised across the globe, and one with extremely similar attributes to Maserati. We like to think differently too, so we look forward to seeing where our shared approach leads and having some fun whilst showcasing our range to the club and its fans.”
Ned Wills, Harlequins’ Commercial Director, said: “Maserati is a wonderful partnership for the Club because of our shared values and goals. At Harlequins we bring the spirit of innovation, ambition, passion and courage to everything we do. Like Maserati we have a strong heritage but are continuously looking to improve. This will be a great partnership with a lot of entertaining and exciting times ahead for both Harlequins and Maserati.”
To launch the new partnership Maserati rewarded 12-year old Harlequins fan Samuel Freestone with the ultimate surprise in the form of a lift to the stadium with club internationals Joe Marler, Chris Robshaw and Alofa Alofa in a Maserati Levante S, the brand’s 430hp petrol engine SUV.
Samuel, who plays rugby himself for Battersea Ironsides, was chosen for the special end-of-season experience due to his own rugby commitments constantly getting in the way of supporting his beloved Harlequins in person at the weekends.
Samuel was bracing himself for a post-school dentist’s appointment, when instead the three Quins turned up to chauffeur him to The Stoop, the home ground of Harlequins.
There he was given a behind-the-scenes tour of The Stoop, had the chance to play on the pitch with his Harlequins heroes and was presented with a personalised Harlequins shirt and two tickets to the final home game of the 2017/18 season v Exeter on Saturday 5th May.