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Lancia set for renaissance

Whether it will mean the return of iconic cars such as the Delta Integrale, Fulvia, Stratos, Aurelia B20 or just more small city cars like the Ypsilon remains to be seen, but one thing is certain, Lancia is set for a renaissance.

Since the coming together of FCA and the PSA Group, rumours have been rife what it will mean for some of the Italian carmakers such as Lancia and Alfa Romeo, will they fall be the wayside or see investment from the new Stellantis group.

For Lancia this starts with Jean-Pierre Ploué, Head of Design at the Stellantis Group, who enters the front line and will lead the process for the rebirth of Lancia .

Jean-Pierre Ploué, Head of Design at the Stellantis Group, who will personally oversee LANCIA’s design department at Centro Stile in Turin, said: “The rebirth of LANCIA is a challenge that is truly exciting. “LANCIA is a landmark brand, which will regain its historic place in Europe, based on its enormous dynamics.”

Jean-Pierre Ploué will lead a focused team of young, talented designers.

Luca Napolitano, CEO of LANCIA, commented: “I would like to welcome Jean-Pierre Ploué. It is my honor to be able to rely on such a dynamic team of professionals. We will all work together for the success of LANCIA. ”

One of the most important personalities in the field of car design, Mr. Jean-Pierre Ploué, with the creation of Stellantis took over the position of Chief Designer for the brands Abarth, Alfa Romeo, Citroën, DS Automobiles, Fiat (for Europe) , Lancia, Opel, Peugeot and Vauxhall.

With a history of nearly 115 years, Lancia is a landmark brand for the European and global automotive industry. Born in the city of Turin in 1906 to the genius racing driver and engineer, Vincenzo Lancia, she created a true legend around her name, thanks to her great racing success, but also the production models that stood out for their style, innovation and their mechanical perfection.

Here at Enzari we have everything crossed that this is a new beginning in the Lancia story and a return to some great cars and wish Jean-Pierre Ploué and his team much success going forward.

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