Despite the restrictions in 2020 due to the pandemic the year was still full of satisfactions for the Abarth brand recording important sporting triumphs in rallies and on the track, and commercial successes with its most recent special series.
Abarth in 2020 saw it racing the Abarth 124 rally , amongst it’s wins also claiming for the third consecutive year, the FIA R-GT Cup, the Gran Turismo world championship. On track the Italian and German F4 Championships powered by Abarth was also a story of success and promotion of young talent, in the Italian F4 championship the very young Gabriele Minì became the first Italian to win in the history of the competition .
On the road the Abarth brand continued it’s commercial successes, the market share growing by almost 50% compared to 2019, setting the all-time record, and the new special edition 595 Scorpioneoro and 595 Monster Energy Yamaha also reached 80% of sales outside the domestic market. In addition to the victories on the road, the brand, thanks to the Abarth Digital Day, was awarded the Guinness World Records TM for the largest digital rally ever made.
Luca Napolitano, Head of EMEA Fiat, Lancia & Abarth Brands: «We are proud to celebrate the victory for the third consecutive year of the FIA R-GT cup with the Abarth 124 rally driven by the Italian Andrea Mabellini, in practice the world championship of Gran Tourism. The Italian driver also won the Abarth Rally Cup 2020. After three consecutive championships, the 124 rally remains the car to beat in the R-GT category, with over 100 wins. I also want to congratulate Gabriele Minì, a young national talent and promise of international motorsport , who won the F4 championship in Italy as the first Italian and Jonny Edgar, winner of the German F4 championship ”.
The promotion of young talents – just think that seven are rookies in the top 10 of the F4 championship, including Minì – and Motorsport are part of the history of Abarth, racing in particular has always been the best, and the most severe test, to test engines and technological solutions in extreme conditions, to increase performance and reliability both in races and, thanks to technological transfer , in production models.
Despite the complicated period, Abarth also stands out for very interesting results in the commercial part. The launch of the two special series limited to 2000 units, the 595 Scorpiooro and the 595 Monster Energy Yamaha, was a success, and the results were seen with a market share that increased almost 50% compared to last year, and beyond 80% of sales outside Italy.
Starting from these successes, therefore, the Scorpio brand is now ready to accept the new challenges of both the motorsport and the international market, continuing in 2021 the renewal of its range: new colors, new finishes and new details to emphasize the two souls of the brand, that is style and performance. The new range will be presented shortly, and will be in all dealerships starting in February. Furthermore, Abarth will consolidate its commitment to racing by participating in the Formula 4 championships, with the aim of exporting this format.winner in the most interesting foreign championships from a sporting and competitive point of view. And also in rallies, collaboration with private teams within the Abarth customer sport project will continue, with technical and technological support on the racing fields .
The technological transfer from the world of racing to series production is clearly visible in the two special series Abarth 595 Scorpioneoro and Abarth 595 Monster Energy Yamaha launched in September, both equipped with the 1.4-liter Abarth T-Jet engine from which that of the Formula 4 single-seater. The two novelties best express the double soul of the brand: style and performance, as well as two other important values of the brand, respectively, Heritage and Fun.
The adrenalin-fueled Abarth 595 Monster Energy Yamaha is the perfect synthesis of the values shared by the Scorpio brand with the Yamaha brand, i.e. performance, racing, technology and fun. Produced in a limited edition of 2,000 units, the new model is inspired by the livery and interior of the YZR-M1 Monster Energy Yamaha MotoGP 2020 with the addition of the “Monster claw” on the hood which is a tribute to the new collaboration with the famous energy drink . The relationship with Yamaha has lasted since 2015 and with the launch of this new special series, the bond that has gone beyond the boundaries of sport and circuits by “taking to the streets” with many adrenaline-pumping special series is strengthened: the Abarth 595 Yamaha Factory Racing Edition ( 2015), the Abarth 695 two-seater Yamaha Factory Racing Edition (2015) and the Limited Edition Abarth 695 XSR Yamaha (2017).
The second special series, the exclusive Abarth 595 Scorpioneoro, is a limited editionmade in just 2,000 units which pays homage to and is inspired by the exclusive A112 Abarth “Gold Ring”, better known among enthusiasts as the A112 Abarth “Targa Oro”. A truly exclusive car, produced in 1979 in only 150 units, both are characterized by the black livery, golden details, refined interiors and rich standard equipment, in keeping with the tradition of the “Italian Gran Turismo”.
More information on the two series Abarth specials are available at the following link .
The sporting successes of the 2020 season
Among the major triumphs of last season stands out the third consecutive victory of the Scorpion in the FIA R-GT Cup, won by the young Italian Andrea Mabellini, paired with Virginia Lenzi in the Bernini Rally team car. In 2018 it was the French Raphaël Astier who won this prestigious title, in 2019 the Italian Enrico Brazzoli. In addition, Mabellini won the Abarth Rally Cup 2020, the single-make championship for drivers competing for the European Championship on board the Abarth 124 rally.
Pure adrenaline also in the F4 “powered by Abarth” Championships in Germany and Italy, whose calendars followed and alternated, where the single-seaters powered by the Abarth engine saw a total of 18 different winners and 23 drivers alternating on the podium. But at the end of the season only one winner for each. In Italy, for the first time in 7 editions, an Italian wins, Gabriele Minì, 15, who, with a score of 4 wins, 15 placements per points, has won the series a weekend early. Equally strong emotions in the German F4 championship won by the English Jonny Edgar, 16, who recorded 6 wins and 13 placings during the season, winning the title in the last race after a close fight with the American Jak Crawford and the Finnish Elias Seppänen, the other two contenders. TheThe fil rouge that binds the two championships is the 1.4-liter, 160 HP Abarth T-Jet engine which has proven to be both high-performance and reliable.
Born in 2014 from an idea of the FIA president, Jean Todt, Formula 4 chose Abarth as its technical partner for the supply of the engines. The powerful and reliable 1.4-liter 160 Hp Abarth Turbo engine that equips the Tatuus single-seaters allows, thanks to its excellent weight / power ratio, high performance (max speed 240 km / h; acceleration 0-100km / h in approx. 5 “) and, thanks to its renowned reliability, to keep the cost of a season under control for teams and drivers. It therefore responds to the FIA’s request to be sustainable training for the drivers of the Formula categories of tomorrow, thanks to a reduced cost per season, just like in the values of the FIA and in the values of Abarth which wants to nurture young talents. From 2014 to today, over 350 drivers have taken to the track and have been able to prove their worth and,
Success also on digital platforms
The large family of Abarthisti continues to show its usual warmth even in the year in which the appointment with Abarth Day was held for the first time in virtual guises: thanks to its Community, in fact, Abarth obtained a Guinness World Records TM . The people of Abarth gathered on the web giving life to a spectacular online event that has become the largest digital gathering in the world, thanks to the participation of all its fans who uploaded 868 photos of their Abarth to the dedicated Facebook page, in an hour. of time: this is the record of the Abarth Digital Day.