The rally becomes social with the first “Abarth Digital Day” scheduled for December 19th in live streaming.
The date is approaching: the first “Abarth Digital Day” dedicated to all fans of the brand will be held on Saturday 19 December. A unique event to virtually bring together the great family of the Scorpion which this year due to the pandemic could not get together on the track for the now usual appointment with the Abarth Days.
The people of Abarth then move to the web for a spectacular online event that promises great emotions and a record to be achieved: the Abarth Digital Day aims to become the largest digital gathering in the world. To obtain the certification of the Guinness World Records, the maximum involvement of the entire Abarth Community will be required, which shortly before the start of the live streaming will, within an hour, post selfies with their car on a Facebook page created specifically for the record. The photos must be more than 500 in order to enter the Guinness Book of Records. During the streaming event, the achievement of Guinness will then be decreed and a representative of the Committee will award Abarth live.
But the surprises don’t stop there. The Abarth Digital Day will see the participation of Ylenia Baccaro, host of the radio program “Sold out” of Radio 105 in the role of presenter of the live streaming, of the DJ Fabio Liuzzi also of Radio 105, and of the influencer Ema Motorsport who will connect to ‘event. “The alchemist of engines”, as Ema Motorsport is known on social networks, will perform one of his performances directly from Officine Abarth, in which he will reveal rare pieces from the Abarth collection to the spectators.
Even in this extraordinary digital guise there will therefore be performance and fun, as per the best tradition of the most awaited event by Scorpio fans. Among these, many are part of the growing Abarth community in the world – currently there are 87 official clubs, which boast over 5,000 members – and many others belong to the community “The Scorpionship” – active for four years in the EMEA area and with over 139,000 subscribers, which can be joined for free through the scorpionship.abarth.com website .
The Abarth Digital Day will therefore be an appointment in pure Abarth style to make the brand feel close to its public, just as the hashtag #DistantiMaAbarthisti says.