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FCA Heritage celebrates its first five years of life

Since 2015, FCA Heritage has been protecting and enhancing the historical heritage of the Alfa Romeo, Fiat, Lancia and Abarth brands through dedicated services and educational and cultural activities. An important milestone but above all a new starting point to look to the future with growing momentum.

This week celebrates the fifth anniversary of FCA Heritage, the Group’s department dedicated to the protection and enhancement of the historic heritage of the Alfa Romeo, Fiat, Lancia and Abarth brands. An important milestone but above all a new starting point to look to the future with growing momentum, continuing to bring back to life the automotive heritage of FCA through a platform of services and outreach, sports and cultural activities conceived and coordinated by FCA Heritage in its Hub of Turin, the innovative headquarters built in 2019 within the historic industrial area of ​​Mirafiori.

«The goal for which FCA Heritage was born is well summed up in its name. Heritage is a word that we Italians often use as a synonym for tradition and history, neglecting that it also contains a further, and perhaps more literal, meaning of inheritance, heritage to be transmitted – declares Roberto Giolito, Head of EMEA FCA Heritage -. Having given life to FCA Heritage in 2015 means for us to deliver a broader vision to all the heritage represented by our history and tradition. It means enhancing and not just celebrating, making people live and not just guarding. It is an inestimable heritage that still today inspires the models of tomorrow, certainly more sustainable and connected but which always retain the world-famous Made in Italy style ».

Collaborations with prestigious design and art museums around the world

In these five years, FCA Heritage has established important cooperation relationships with some of the most famous museums in the world, creating a valuable network of exchanges with the international cultural scene. This is demonstrated by the temporary transfers of some of his memorabilia to the Victoria & Albert Museum in London (United Kingdom), the Musée National de la Voiture in Compiègne (France), the Triennale Design Museum in Milan, the Technical Museum in Sinsheim (Germany ), the National Automobile Museum of Turin and the Alfa Romeo “Museum of emotions”, set up in 2016 in Madrid at the Complejo Duques de Pastrana. The research and restoration of a historic Fiat 500 F series (1968) also fits into this context, which, donated by FCA Heritage to the MoMA in New York to celebrate the 60th anniversary of the iconic car, became part of the permanent collection of the US museum in July 2017. The prestigious entrance therefore “certified” the historical importance and symbolic value of the 1950s Fiat 500: an icon of Italian style that embodies many of the typical traits of modernist design of the time, linking it to the themes explored by the collections exhibited at the New York museum. And the relationships with these famous cultural institutions have inspired one of the services developed by the Heritage department, launched in 2018: the “Reloaded by Creators” program, which involves the acquisition, restoration, certification and re-placing on the market of a selection of historic cars, using the proceeds raised to acquire new vintage cars that become part of the company collection.

 

Cars exhibited all over the world and winners of the most famous races for historic cars

In addition to being exhibited in the most famous museums in the world, FCA Heritage rarities also participate in the most important trade shows and events in the sector in Europe – the continent where the Department is based – but also in America and Asia, traveling in over twenty countries. By way of example, we recall the participation in various editions of the Goodwood Festival of Speed ​​(Great Britain) and the Targa Florio: in 2016, John Elkann, president of FCA, also participated in the 100th appointment with the historic Sicilian car race. of the iconic Alfa Romeo Giulietta SZ. To these dynamic events are added the various contests of elegance reserved for vintage cars, including the one held in 2018 at the Nijō Castle in Kyoto (Japan) starring the Alfa Romeo 1900 C52 Coupé, better known as ” USA) which in 2016 saw the Alfa Romeo – Brabham BT45 triumph in its category. I am a small but significant champion of the work carried out by FCA Heritage to enhance and make known the masterpieces of Italian automotive technology all over the world. But some of these rarities do not disdain, thanks to the precious technical support offered by the Officine Classiche, to compete even in the most famous races reserved for veterans. Just think of the extraordinary Alfa Romeo 6C 1500 SS (1928), coming from the Alfa Romeo Historical Museum in Arese, which in 2019 won the historical re-enactment of the “1000 Miglia”, the most important regularity race for vintage cars in the world. USA) which in 2016 saw the Alfa Romeo – Brabham BT45 triumph in its category. I am a small but significant champion of the work carried out by FCA Heritage to enhance and make known the masterpieces of Italian automotive technology all over the world. But some of these rarities do not disdain, thanks to the precious technical support offered by the Officine Classiche, to compete even in the most famous races reserved for veterans. Just think of the extraordinary Alfa Romeo 6C 1500 SS (1928), coming from the Alfa Romeo Historical Museum in Arese, which in 2019 won the historical re-enactment of the “1000 Miglia”, the most important regularity race for vintage cars in the world. I am a small but significant champion of the work carried out by FCA Heritage to enhance and make known the masterpieces of Italian automotive technology all over the world. But some of these rarities do not disdain, thanks to the precious technical support offered by the Officine Classiche, to compete even in the most famous races reserved for veterans. Just think of the extraordinary Alfa Romeo 6C 1500 SS (1928), coming from the Alfa Romeo Historical Museum in Arese, which in 2019 won the historical re-enactment of the “1000 Miglia”, the most important regularity race for vintage cars in the world. I am a small but significant champion of the work carried out by FCA Heritage to enhance and make known the masterpieces of Italian automotive technology all over the world. But some of these rarities do not disdain, thanks to the precious technical support offered by the Officine Classiche, to compete even in the most famous races reserved for veterans. Just think of the extraordinary Alfa Romeo 6C 1500 SS (1928), coming from the Alfa Romeo Historical Museum in Arese, which in 2019 won the historical re-enactment of the “1000 Miglia”, the most important regularity race for vintage cars in the world.

 

The renovated Officine Classiche where legendary vintage specimens are reborn

A few days ago the new Officine Classiche, the atelier , were inauguratedof restoration and certification of FCA Heritage where some of the services most appreciated by fans of historic cars are performed: from the Certification of Authenticity to technical assistance and maintenance services, up to complete restoration. Enlarged and completely renovated in the external appearance and in the arrangement of the spaces, the Officine Classiche are an undisputed flagship of FCA Heritage. Active since 2015 in the former Officina 83 of Mirafiori, in via Plava in Turin, the Officine Classiche now occupy an area of ​​about 6000 square meters – compared to the original 900 – and are equipped with 12 lifts, specific machinery tools and a line of very accurate finish that includes a booth dedicated to the painting of single elements. All repair activities are carried out here, Alfa Romeo, Fiat, Lancia and Abarth, both those of private collectors and those belonging to the precious collection of FCA Heritage. In total, from 2015 to date, dozens of restorations have been carried out and about 500 certifications have been issued to car owners resident all over the world: from Japan to the USA, from Costa Rica to Thailand, up to the island of Antigua. Among the major innovations of the renovated workshops there is a greater affinity to the corporate identity of FCA Heritage, thus continuing a path that began in 2019 with the new Heritage Hub headquarters and continued at the beginning of 2020 with the new Heritage Gallery hosted at the Mirafiori Motor Village . In addition, the restylingdelle Officine Classiche pays homage to the famous industrial district of Mirafiori, the largest FCA complex in the world, which has hosted them since 2015. The walls of the atelier are now embellished with evocative historical images of the production in the Turin plant, alternating with contemporary photos depicting some of the most iconic historic cars in the company collection.

“Heritage Parts”, the new line of spare parts for classic cars

Among the most interesting projects of FCA Heritage there is certainly “Heritage Parts”, the line of spare parts for classic cars faithfully reproduced thanks to the collaboration between FCA Heritage and the Mopar brand. Launched at the end of 2019, the project started with the front and rear bumpers of the Lancia Delta HF Integrale and the Lancia Delta HF Integrale Evoluzione. They can be ordered from the FCA Authorized Network or directly from the Mopar Store, the “Heritage Parts” bumpers are produced from the original molds, which have been restored and restored for the occasion. Using original molds and materials, therefore, the offer of Mopar and FCA Heritage guarantees the perfect assembly of spare parts and cars to be able to circulate on the road in full compliance with homologation rules New details are currently being studied and will be presented in the coming months.

Finally, it should be remembered that in 2019 the “Fiat Abarth 595 Classiche Kit” debuted, the re-edition of the tuning kit inspired by the original conversion cassettes made by Carlo Abarth for the Fiat 500s starting from 1963. Re-proposed in its original design, the cassette made of wood contains all the mechanical components necessary to upgrade the engine of vintage Fiat 500s or to replace worn mechanical parts of classic Fiat Abarth 595s.

Heritage Hub, a symbolic location where history looks to the future

A special mention among the most significant achievements of FCA Heritage goes to the Heritage Hub, the Turin “home” of the department, where all the services and products intended for vintage car lovers are born. It is a fluid and creative space housed in an evocative and evolved building, where interaction and connectivity return a current look at the glorious history of Fiat, Lancia, Abarth, the brands most closely linked to the Turin area, and Alfa Romeo. In fact, since 2019 it has been located in the former Officina 81 in via Plava, in the industrial area of ​​Mirafiori. The environment has maintained its industrial charm – walls, floors and the lattice of pillars have been restored with the original colors and materials – becoming a fluid and creative, modern and stimulating multifunctional space, where to best express the mission of FCA Heritage: protection, dissemination and promotion of the historical heritage of the Italian brands of FCA. The original environment has been the subject of a careful conservative restoration that has respected its industrial nature, the historic colors, mustard and green, the concrete flooring, the lattice of metal pillars. Looking up you can admire the suspended exhibition on the history of Mirafiori, a path of photographic and textual panels that tells the most significant events of the establishment through an engaging and intuitive use. The pride of the Hub is the inimitable exhibition of cars: the 15,000 m The original environment has been the subject of a careful conservative restoration that has respected its industrial nature, the historic colors, mustard and green, the concrete flooring, the lattice of metal pillars. Looking up you can admire the suspended exhibition on the history of Mirafiori, a path of photographic and textual panels that tells the most significant events of the establishment through an engaging and intuitive use. The pride of the Hub is the inimitable exhibition of cars: the 15,000 m The original environment has been the subject of a careful conservative restoration that has respected its industrial nature, the historic colors, mustard and green, the concrete flooring, the lattice of metal pillars. Looking up you can admire the suspended exhibition on the history of Mirafiori, a path of photographic and textual panels that tells the most significant events of the establishment through an engaging and intuitive use. The pride of the Hub is the inimitable exhibition of cars: the 15,000 m a path of photographic and textual panels that tells the most significant events of the plant through an engaging and intuitive use. The pride of the Hub is the inimitable exhibition of cars: the 15,000 m a path of photographic and textual panels that tells the most significant events of the plant through an engaging and intuitive use. The pride of the Hub is the inimitable exhibition of cars: the 15,000 m2 of the pavilion host over 300 cars, authentic jewels of the company collection – some never before shown to the public – which make the structure a place of training and emotion: not a traditional museum space, but a real three-dimensional archive in constant enrichment . A symbol of this is the car that has just reached the exhibition space, to enrich the collection: the example of the electric Fiat Nuova 500 presented last July 3 to the President of the Republic Sergio Mattarella, in the gardens of the Quirinale Palace.

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