Roma wins the Car Design Award 2020
The Ferrari Roma has won the Production Cars category of the prestigious Car Design Awards, awarded from 1984 to 1997 and reborn in their current edition in 2016. The award ceremony of the 2020 Car Design Awards took place today in digital format on the YouTube channel dedicated to the international award which intends to recognize the work of the design team, author of the best series project of the year in the automotive sector.
The Car Design Award, established in 1984 by Auto & Design magazine, targets projects that have contributed to the evolution of automotive design. The winners of the Car Design Award are selected by a jury of experts, 12 journalists from the most prestigious international automobile magazines, including Auto & Design. The jury of the award intended to award Ferrari Roma recognition for the Production Cars category with the following motivation: «The Ferrari design team, led by Flavio Manzoni, did an incredible job with Roma. This car takes up the classic lines of a Gran Turismo and projects them into the 21st century through sensual, evocative and avant-garde forms.
The Ferrari Roma is Maranello’s new 2+ coupé, a model with sublimely refined, timeless design and all the power and agility required to guarantee a unique driving experience. Its signature Italian styling is a contemporary reinterpretation of the carefree lifestyle of 1950s and ‘60s Rome, from which it takes its evocative name, Roma. Stylistically, the Ferrari Roma is characterised by clean, symbiotic forms. Its beautifully harmonious proportions and elegantly pure, balanced volumes are very much in line with the Ferrari mid-front-engined grand touring tradition of which the 250 GT Berlinetta lusso is the most iconic example, and from which the car takes its inspiration. It embodies an extremely modern design language, which underlines its authentic, refined styling. Equally, however, its sleek lines retain the sporty vocation shared by all Ferraris.