The exhibition “Lingotto VIVE & RIVIVE. When it was a factory ”, a fascinating journey to discover a symbol of Turin and urban regeneration known internationally, but not always recognized in its past as an automotive factory. In fact, thanks to drawings, photographs, films and vehicles, it will be possible to trace the history of the famous Fiat production site in the period between the early 1920s and the end of the 1980s.
The exhibition will be visible until 31 December 2020 at Pavilion 5 of the Lingotto Shopping Center in Via Nizza, 230 in Turin.
FCA Heritage – the FCA department dedicated to the protection and enhancement of the historical heritage of the Group’s Italian brands – actively participated in the realization of the exhibition through the concession of videos and photographs belonging to the precious collection of the Centro Storico Fiat, the famous museum of Turin. which houses a rich collection of cars, memorabilia, models, advertising posters, as well as an enormous documentary heritage that tells the story of the largest and most long-lived Italian car manufacturer.
The documentary materials provided by the Fiat Historic Center evocatively tell the productive and architectural history of the Lingotto in its design, operation, conversion and renovation phases. Inaugurated in 1923, the Fiat plant is still admired today for the modernity and elegance of its vertical development, and for the solution of the test track on the roof, which at the time also aroused the appreciation of the architect Le Corbusier. Even before it was finished, what had been conceived as a workplace became a symbol of Italian industry thus entering the collective memory. Here were born cars that have spanned the decades and contributed to the motorization of the country, until production progress imposed the transfer to plants that responded to more modern logics. But the Lingotto has been able to renew itself to meet the needs of a changing urban context and, as a symbol of industrial archeology, the factory has undergone a long process of internal restructuring, maintaining its characteristic external appearance unchanged.
As part of the “Torino Design of the City 2020” event, the exhibition “Lingotto VIVE & RIVIVE. When it was a factory “also wants to raise awareness of the Torino Automotive Heritage Network project , a network of cultural and entrepreneurial subjects that works to” rediscover “the cultural heritage of Turin Città dell’Auto through initiatives for the enhancement, information, and interpretation of industrial history of the City and the territory.
The scientific coordination and organization of the retrospective were handled by the Politecnico di Torino – Department of Architecture and Design – and by the Institute for the Memory and Culture of Work in Business and Social Rights (ISMEL).