Abarth Enter’s The E-Games

The competition is in Abarth’s DNA: the Scorpion competing in the E-games

The Abarth brand takes to the track in virtual motorsport: the tournament began on Saturday 25 July in which all Scorpion enthusiasts can challenge Abarthists and professionals in the sector with a fully customizable Abarth car. A transposition on the field of e-games of the famous “performance concept” by Carlo Abarth: a challenge that went beyond the search for pure power, acceleration and maximum speed, but which was oriented towards the search for 360 ° performance and therefore to the development of innovative technical solutions to improve aerodynamics, road holding and braking power, in this case applied in a fierce but digital competition. The designated game is in fact Assetto Corsa,

E-sports are constantly growing among Italians and the lockdown has further accelerated this trend: the goal of this project is to bring together motorsport fans, especially “virtual” ones, through the creation of an E-gamer community, They share the passion for the digital world and sports competition on four wheels: characteristics similar to fans of the Abarth brand. The project was conceived in collaboration with the industry-leading Qlash E-Sports team. Right on the Qlash Twitch channel, as well as on the Abarth Italia Facebook page , all the races will be broadcast, from the qualifications to the finals.

The tournament is accessible to everyone: it is possible to apply for the races by facing a time qualification; the gamers who get the best results will participate in the live races, and will compete for a place in the final. The tournament will consist of 8 qualifying races – two of which dedicated to the Abarthists, who will also have two tutorial days – which will be attended by over 150 e-players who will compete to enter the final. The grand finale is scheduled for October, in which all the strongest players will face off.


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