The Alfa Romeo Museum reopens to the public for the brand’s 110th anniversary and reveals its hidden treasures
The Alfa Romeo Museum reopens to the public, and does so on a special date: June 24, the day on which the brand celebrates the 110th anniversary of its foundation. The anniversary will therefore be celebrated in Arese, and will also continue in the following days: on this occasion, in fact, the Museum will remain open with the usual time 10-18 every day until Sunday 28 June. From the following week, the opening calendar will be temporarily modified and visits will be possible on Saturday and Sunday, always from 10 to 18.
There will be a surprise for clubs and fans: they will have the opportunity not only to visit the permanent exhibition, but also to access for the first time in areas so far closed to the public and outside the museum route: the two floors of the former Center Directional of Arese where the Collection is kept, or the backstage of the Museum, comprising another 150 cars, dozens of road, aeronautical and marine engines, hundreds of models, trophies, art objects, accessories but also a race motorboat and much more . All these materials, normally not exhibited, constitute an extraordinary tank that allows the Museum to organize temporary thematic exhibitions, and Alfa Romeo to participate in external events, exhibitions and various events.
The visits to the Collection will take place by reservation, for groups of up to 10 people, with a guided tour. For information and reservations: firstname.lastname@example.org
On Wednesday 24th and on weekends, alfists will also have the opportunity to participate in parades on the internal track. To avoid gatherings, it is necessary to confirm participation by email at email@example.com .
Furthermore, on this special occasion, the Nuova Giulia GTA, the iconic limited series conceived for the brand’s 110th anniversary, will be present in Arese and starting from June 24 the Alfa Romeo Museum will be the scene of exclusive private previews for customers.
The Backstage conferences are also scheduled for the weekend, dedicated to the deepening of lesser known chapters in Alfa Romeo history: the two events initially scheduled for March and April, suspended due to the health emergency, will be scheduled respectively on Saturday 27 June (Spider Single-seater concept, the extreme version of the 916) and Sunday 28 June (164 Q4, the section of the all-wheel drive flagship). Both appointments will take place in the Sala Giulia at 3 pm. Conferences are included in the entrance ticket, reservations required at firstname.lastname@example.org
Organized in three thematic areas – Timeline, which represents industrial continuity; Beauty, which combines style, design and lifestyle; Speed, a synthesis of technology, sportiness and driving pleasure – the Alfa Romeo Museum will present itself in a partially renewed guise, thanks to some innovations such as, for example, the remodeling of the section dedicated to Avio production with the exhibition of the “Angel of the children” , the Sai Ambrosini 1001 Grifo aircraft was the protagonist of a beneficial raid on the Milan-Buenos Aires section in 1949.
The Museum – inaugurated in 1976, and completely renovated and refitted in 2015 – has equipped itself to welcome the public with a series of safety measures, focusing on the health of visitors and staff. At the entrance, the temperature will be detected with a thermoscanner, and in case of a value higher than the norm, you will be asked to reschedule the visit. The use of the mask will be mandatory, and a special horizontal signage will help visitors to respect the rules of social distancing and to follow a path that separates the flow of entry from that of exit. Priority will also be given to digital payment, both at the museum ticket office and at the Alfa Romeo Store.
The museum is spread over an area of over 6 thousand square meters and has large outdoor areas, thus ensuring sufficient spaces to ensure visitors and staff respect for interpersonal distances. In the case of large inflows, the entrances may be temporarily quota to avoid gatherings. Online booking is not required.
Instead, reservations are required for guided visits to both the Museum and the Collection, for groups of up to 10 people, and for participation in the various activities planned by the Museum, from the live screenings of the Formula 1 GPs (first appointment on Sunday 5 July for the Austrian GP) at the Backstage conferences: access will be allowed until the maximum number of places is reached.
All information on the activity calendar is available on www.museoalfaromeo.com