Lancia Lives On As ‘EcoChic’

Lancia might not be tearing up the gravel on the rally scene these days, in fact outside of Italy buying a new Lancia is not an option however in it’s home country the brand very much lives on and this week saw the new Ypsilon Hybrid EcoChic makes its debut: the Lancia-style hybrid is born to be more attentive to the environment.

35 years after its launch, Lancia Ypsilon becomes more attentive to the environment, with the style and elegance that have always distinguished it, and celebrates 3,000,000 units produced with the launch of the new Ypsilon Hybrid EcoChic, the hybrid in Lancia style that responds to new urban mobility needs. The new hybrid version of the Fashion City Car in fact ensures all the advantages of a Mild Hybrid engine, – more sustainable, efficient, accessible – consistent with the style that has made it successful as the car most loved by Italian women. This is the philosophy of the new Ypsilon Hybrid EcoChic: if elegance for Ypsilon has always represented showing itself without excess, from today it also means paying more attention to the environment.

The special series Ypsilon Hybrid Maryne

The special series Ypsilon Hybrid Maryne celebrates the debut of the hybrid propulsion on the Fashion City Car.
From an aesthetic point of view, it expresses its EcoChic attitude with its elegant dress code inspired by the colours of the sea, thanks to the new Blue Maryne and extremely refined aesthetic finishes.
Its distinctive signature is represented by the new Hybrid badge on the rear door, and the EcoChic logo on the upright reinterpreted in a contemporary key; its plus contents compared to the Gold version are privacy glass, cruise control and rain and twilight sensors.
His style is pure, with new finishes in Dark Gray, burnished, which characterize the lower front grill, the logo holder mustache, the mirror caps, the door handles and the signature logo of the rear hatch. In addition, the glossy black finish on the rear bumper, the new personalization for the 15 ”wheel cups with hubcap with burnished Y logo while the outer part of the ring has a glossy black finish.

A complete range

The new Ypsilon Hybrid EcoChic is presented in the Silver and Gold trim levels. In addition to the standard equipment, the Gold trim enriches the car with refined and practical details such as the leather steering wheel and gearshift gaiter, the electric mirrors, the rear parking sensors, the chromed exhaust, the 15 ”style rims, the mirror caps in glossy black, integrated fog lights, the Uconnect ™ 5 ”touchscreen radio infotainment system with Bluetooth® and USB, DAB (Digital Radio) technology and integrated live services, with steering wheel controls.
The interiors are in Jacquard fabric, embellished with gold or blue threads, whose texture refers to a cross between the Chevron and a stylized braid, with light effects that give fascinating iridescent reflections.
You can then customize each Ypsilon according to your preferences and needs thanks to three accessory packages. The Pack Gold Plus features interiors in Alcantara®, the maximum expression of the elegance of the Lancia brand, which characterizes the seat backs with geometries designed by the stitching with a tufted ton sur ton weave, embellished with the embroidery of the “Y” logo on the front headrests. Automatic air conditioning, side molding and chrome mirror caps complete the equipment and reflect its brilliant character. The Pack Style adds a fashion touch with rear privacy glasses and 15 ”black-diamond alloy wheels. The Pack City is dedicated to those who have an even more urban attitude with the navigator, cruise control, rain and twilight sensors.
Dedicated packages are also available on the entire range to customize your Ypsilon with maximum convenience. The Comfort Pack includes fifth place, the split rear seat 40/60, the rear electric windows and the lumbar adjustment of the driver’s seat. It is possible to enrich the Silver version with the Pack Design Silver which includes fog lights and 15 “” Style “rims.

The new Mild Hybrid engine

The Ypsilon Hybrid EcoChic is equipped with the new Mild Hybrid petrol engine that combines the new 1 litre 3-cylinder engine of the Firefly family, 70 HP (51.5 kW), with a BSG (Belt integrated Starter Generator) electric motor. 12 volt and a lithium battery. Compared to the 69 HP 1.2 Fire engine, the Mild Hybrid engine allows a reduction in consumption, and therefore in CO 2 emissions, up to 24%, guaranteeing the same performance, and also ensures very high driving comfort, since the BSG system allows silent and vibration-free restarts of the thermal engine in the engine stopping and restarting phases. For the transmission, a new 6-speed gearbox was chosen, designed to optimize the engine’s range of use. Finally, the new Ypsilon Hybrid EcoChic offers the customer all the advantages of homologation as a hybrid vehicle – in addition to being compliant with the Euro 6D Final regulation – and ensures, according to local regulations, facilitations such as freedom of access and movement in urban centres, reduction the cost of parking in the centre and tax breaks, according to local regulations.


Ypsilon Hybrid in the special Maryne series makes an elegant and ecological gesture not only through the use of a hybrid engine, but by choosing to adopt an innovative and sustainable material for the seat fabrics: SEAQUAL ® YARN. The effect is contemporary and always elegant, thanks to the weave with classic Chevron motif of black base colour. The plastic collected from the Mediterranean with the help of fishermen is transformed by SEAQUAL ® into a polyester yarn that can be used as a real fabric. During the weaving phase, SEAQUAL ® YARN is mixed with other always natural ecological fibres, recycled or recovered. A sustainable process, therefore, in line with the Ypsilon Hybrid philosophy.

Inspiration for colours from nature

Elegance follows a natural movement, and from nature it is also inspired by colours. Blu Maryne, like the sea, an element that embraces the earth and that makes it alive. Lunar grey, like the satellite that illuminates the night, the alter ego of the earth, the only one touched by man. Pure gold, like precious metal. That gives light and makes the wearer shine. And also those who drive it. The new Ypsilon Hybrid Maryne is also available in the following colours: Chic Ivory, Slate Grey, Snow White, Silver Grey, Stone Grey and Vulcano Black.

The new Ypsilon Hybrid EcoChic might not be what the die hard Lancia enthusiasts are craving but it is good to see the legendary brand is living on…just.

Lancia Lives On As 'EcoChic'

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