Italian carmakers are getting Back On Track in Italy with new safety measures in place following the shut down brought about by the Covid-19 outbreak.
Ferrari Museums in Maranello and Modena reopen
The Ferrari museums have opened their doors to the public, in line with Italian government regulations.
After closing on February 24 in compliance with the Region of Emilia-Romagna’s emergency healthcare directives, the Ferrari Museum in Maranello and the Museo Enzo Ferrari in Modena are now ready to welcome visitors once again. A series of new measures have been put in place to protect their health and that of the staff, as they enjoy the full experience of the “Ferrari at 24 Heures du Mans”, “Hypercars” and “Grand Tour” exhibitions.
Aside from those outlined in the recent Italian ministerial decree, both museums also introduced further measures specifically designed for their premises and inspired by Ferrari’s “Back on Track” programme.
At their entrances, for instance, all visitors are scanned by a thermal scanner and, if their temperature is outside the normal zone, will be able to reschedule their visit. Mask wearing is compulsory, except for children under the age of six. Masks are provided free of charge by the Museum to visitors without them. Horizontal floor markings help ensure social distancing rules are complied with.
To facilitate the limited visitor numbers now permitted, it is possible to book visit time slots and purchase tickets through the online ticket offices on the Museums’ sites.
Ferrari is also making a further gesture of gratitude to frontline medical staff by offering healthcare workers free access to both Museums for the rest of 2020 in addition to discounts for their family members for the same period.
Ferrari Stores reopen across Italy with new safety measures and services in-store and online
The Ferrari Stores are opening their doors once again with a range of new safety measures in place to protect the health of both the public and staff: temperature scanning, chlorine bleach sanitised mats, free masks and gloves, sanitising of changing rooms and cash registers after each use. Sample garments provided for customers to try on will also be sanitised after each use. All purchased apparel will be presented to the customer pre-packaged.
These are just some of the safety measures being adopted by the Ferrari Stores which reopen across Italy in line with government instructions, following their closure on March 12 as a result of the health crisis in the country. Inspired by the ‘Back on Track’ programme introduced by Ferrari in its Maranello and Modena premises, these measures will protect the health of customers and staff without compromising the pleasure of the shopping experience.
The ferraristore.com website is also now fully operational once again. Its services integrate the online and in-store shopping experiences in a single omnichannel approach. Customers can now do the following even more rapidly and easily than ever:
– Place in-store orders for garments available online with the help of a sales assistant;
– Check availability of items in their preferred store;
– Pick up and return items purchased from ferraristore.com in-store;
Delivery of in-store purchases are free and the returns policy has been extended from 30 to 120 days.