The Virtual Tour Abarth brought together – online – all Scorpion fans
To stay close to its fans, the Abarth brand involved its large community of 114,000 people in a Virtual Tour: fans challenged each other by posting photos of the most exciting Abarth rallies done in the past.
The Virtual Tour Abarth has awakened the passion of the 114,000 fans of the Scorpio community.
All members of the community were invited to post the most beautiful photos taken, together with their Abarths, on the roads of their country. Waiting to return to “rumble” on the streets of all Europe, this time the fans shared those moments in a virtual way.
Membership was massive: the brand community, from 16 different countries, posted photos of the most beautiful moments lived with other Abarthists, sparking the attention of the scorpion people. In just over a month, the contents of the tour have been viewed almost 3 million times and there have been almost 100,000 interactions.
The best shots for each stage have been published on the official social channels, and are visible at this link .
So thanks to the contribution of the whole community, a real virtual tour was created which, country by country, fueled the passion for Abarth, strong all over the world. Moreover, the Abarth community has 83 clubs globally and 114,000 members of the “Scorpionship”. To sign up for free, simply log on to scorpionship.abarth.com .
The Abarth brand has always involved its fans in its most important moments both physically and virtually. Just think of the success of the Abarth Days 2019 last fall, the event that celebrated 70 years of the scorpion that saw over 5,000 participants and saw more than 3,000 Abarths parading in the spaces of the MIND in Milan. And in addition to the gathering, an “Abarth Day Online” was held on that occasion with the web presentation of the Abarth 695 70th Anniversary, a Facebook Première that reached more than 140,000 people across Europe. Not only that: the Abarth community also thrives on the activity of local clubs, promoters of over 500 rallies every year.
The Virtual Tour has so far collected a large number of comments and shares, thus demonstrating the involvement and passion of the Abarthists, even online. Today, therefore, the safe virtual spaces are frequented with involvement, waiting to meet again on the roads on board your Abarth.