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ABarth gets personal in homage to brand’s rallying success

Abarth Gets Personal with AbarthDriver.com

With the 70th anniversary year of Abarth coming to a close, MOPAR is celebrating the brand’s racing pedigree by offering owners the opportunity to personalise their vehicle with an exclusive sticker.

By visiting www.abarthdriver.com owners can enter their name and choose from a selection of 16 flags to recreate rally-style naming set-ups on their own Abarth, free of charge. There is a choice of 13 national flags, a chequered flag or scorpion decals. The decals are a homage to Abarth’s well-documented rallying success.

In the late 1970’s, Abarth became the racing department for Fiat leading to rally classics such as the 124 and 131. The iconic Fiat Abarth 124 rally won the 1972 and 1975 (group 4) World Rally Championship with driver Raffaelle Pinto and co-driver Gino Macaluso. It was replaced by the Fiat 131 Abarth which won the manufacturers world championship three times in 1977, 78 and 80 and became instantly recognisable to rally fans worldwide with its stand-out shape and livery.

Abarth has always had a distinct personality both on the road and in racing, so with this decal owners can make their own Abarth even more personal to them.

Commenting on this, John MacDonald, MOPAR service, parts & customer care director, said: “Abarth has a unique rallying history and the brand’s persona evokes this through its road cars, which owners have really embraced. We’re giving customers the opportunity to add their own rallying flair to their Abarth with these special edition decals.”

Owners will have until 30th March 2020 to claim their personalised Abarth name sticker from www.abarthdriver.com. Further name stickers are also available for a small cost, terms and conditions apply.

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