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Fiat joins Fashion Icon Trussardi to create the first “luxury Panda”

Two Italian Icons Join Together To Create The Fiat Panda Trussardi

  • Italian Fashion House, Trussardi has put its stamp on the much loved Fiat Panda
  • The Trussardi logo features on the seat belts, steering wheel, upholstery, floor mats and rear quarter light
  • A matt Caffè Italiano Brown exterior, with contrasting black accents appear are available exclusively on the Panda Trussardi special edition
  • Available with the 1.2-litre 69hp petrol engine
  • The Panda Trussardi stars in singer Ava Max’s new music video
  • Prices for the Fiat Panda Trussardi start from £14,060

Fiat has partnered with the well-known Italian Fashion house to create the stylish ‘Panda Trussardi’. This limited edition brings together two brands that have made history in their respective industries, showcasing the best of Italy.

Fiat Centro Stile and Trussardi designers collaborated on the design and accessories to reflect the personality of Panda and the Italian fashion house. The Trussardi Greyhound symbol can be seen on the rear quarter light, in the centre of the alloy wheels and on the side mouldings while other exclusive style details, including the black roof bars, mirror caps, 15-inch alloy wheels and the skid plate further set this model apart. The model sports a striking Caffè Italiano Brown colour, with either a matt or metallic finish, as well as being available in a choice of other colours.

Inside, Trussardi lettering embellishes the exclusive mats, seat belts, door panel inserts as well as the logo appearing on the seat upholstery. The black techno-leather seat inserts are embellished with brown stitching while the dashboard also sports a new Caffè Italiano Brown finish. The Trussardi logo takes pride of place in the centre of the steering wheel, the first time in the history of Panda that this has ever happened

The Panda Trussardi is available with a 69hp 1.2-litre petrol engine and 5-speed manual gearbox. The Panda Trussardi also offers City Brake Control as an option. The City Brake system detects obstacles in front of the car and automatically applies the brakes if the driver does not respond when the vehicle is travelling under 18mph.

“Panda can boast 39 years of success and has been the most popular car in Italy for six years. It has been the best-selling city car in Europe since 2003. 7.5 million units have been sold, of which five million are still on the road,” said Olivier François, president of Fiat brand. “It is also a record-breaker. It was the first 4WD city car, the first small car to fit an automatic transmission, the first urban SUV and the first car to climb Mount Everest. Today, we have the first ‘luxury Panda’, the Panda Trussardi”.

“Trussardi was the first Italian brand to take fashion to the general public by organising fashion shows in city squares and in locations close to the people”, commented Tomaso Trussardi, CEO of Trussardi. “We have always created products with a unique design and our brand vision is inclusive and multifaceted. Today, Fiat Panda is wearing the Trussardi style and turning itself into a contemporary and functional car with great attention to detail. I am very satisfied with this collaboration and thank the Fiat team for having believed in this project with us”, he added.

Panda Trussardi features in the music video of Ava Max’s new single “Torn”, in the video, the protagonist played by singer Ava Max steals the Trussardi-branded seat belt.

The new Panda Trussardi starts from £14,060 and is available in showrooms now.

For more information about the Fiat range visit www.fiat.co.uk or to locate your nearest Fiat retailer visit www.fiat.co.uk/retailers.

Fiat Panda Trussardi

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