Lancia to make comeback?

A few weeks ago we covered the news that Lancia is outselling it’s sister premium brand Alfa Romeo despite only having one car for sale, the Ypsilon, in it’s home country of Italy with parent company FCA having pulled the Lancia brand from the rest of Europe a couple of years ago.

Currently playing catch up with other carmakers, FCA is set to introduce plug in hybrid models across its range over the next few years, from the Fiat 500 to the Alfa Romeo Tonale taking the brands into an electric future with the hope of increasing its market share as car buyers move away from petrol/diesel.

However with Alfa Romeo having moved up market with the Giulia and Stelvio in recent times, question marks remain over the future of the Giulietta. Currently the 5 door hatchback may look the part but underneath it’s fair to say it’s past it’s best and certainly not up to the standards set by the BMW 1 series/Audi A3 and Mercedes A Class.

Should Alfa Romeo drop the Giulietta, then FCA has a gap in its range, a space that could be filled by another of its brands, which following the news of its success still in Italy, the Lancia name still carries a lot of weight and following. This could prove the perfect time to introduce a second model to the market, an electric hybrid 5 door hatchback, a new Lancia Delta for a new time, a time which is now.

For those who dread the idea of an electric Lancia, the truth is Lancia throughout its history was at the forefront of changing technology and introducing new advanced motoring so making Lancia electric would in respect be a throwback to what Lancia used to do.

Would a new electric hybrid Lancia Delta work? I think it would, the market for the hatchback is still very much alive despite SUV’s having an impact and bringing Lancia back in this form could work very well for FCA, of course it would need marketing correctly, something FCA seems to struggle with unless it is a Fiat 500, the demise of the brilliant 124 Spider is proof of that. And dealer networks would need sorting out properly (but that’s another story!) but yes a new Lancia Delta for a new motoring world could work.

What do you think?

(Images courtesy Angelo Granata from Reggio Emilia, Italy)

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