Automobili Lamborghini officially opens its exclusive lifestyle Lounge in Porto Cervo on Sardinia’s Costa Smeralda for the 2019 summer season.
Situated on the Promenade du Port, linked to Porto Vecchio (Old Port) and the numerous super-yachts moored there, the Lounge provides a refined experience and insight into the world of Lamborghini, sharing the brand’s news and events with guests in an intimate and relaxed space, open to clients and VIPs through 8 September.
Making its debut in 2017 in New York, on Manhattan’s Upper East Side, the Lamborghini Lounge concept is a luxurious yet informal apartment providing an exclusive experience in perfect Lamborghini style. Inspired by the same principle and in an equally exceptional setting, the Lamborghini Lounge in Porto Cervo is a unique space that makes the bond with customers even more immersive and special. In addition to memorable driving activities on some of the most beautiful roads of Italy, along the vibrant Emerald Coast, guests enjoy a sophisticated lifestyle experience reflecting the spirit of the brand in the heart of a world famous location.
In an area totaling over 600 square meters, the Lounge displays Lamborghini models such as the two latest arrivals, the Huracán EVO and Huracán EVO Spyder, the extremely powerful Aventador SVJ and the Urus Super SUV. The interior of the Lounge features an Ad Personam Studio where, in addition to a vast representation of personalization options, customers have the opportunity to configure their own Lamborghini. A special corner allows visitors to take a multimedia journey through more than 50 years of history, from 1963 to the present, by way of the brand’s iconic models, and another section is dedicated to many new elements of the Lamborghini lifestyle, including new lines of clothing and accessories.
“The aim of this intimate and luxurious venue is to develop a vibrant bond between visitors and our brand, highlighting Lamborghini DNA and our new products,” remarked Katia Bassi, Chief Marketing Officer of Automobili Lamborghini. “Following the Lounges created in New York, Los Angeles, Tokyo, Melbourne and Monterey, our Porto Cervo destination also fully interprets the key values of the brand, including Informal Luxury. Our customers love to enhance their leisure time in the spirit of informal style, yet without forgoing elegance and exclusiveness, which they will find here.”
Along with Lamborghini, other partners of excellence are featured in the Lounge: Artemide, an Italian group that is an international leader in lighting design; Visionnaire, a brand of reference in high-end Made in Italy interior design; and Bodyfriend, which with its high-tech massage chair presents a new combination of medical science and super sports car design.