The automotive world were allowed behind the scenes at the FCA Design Studios, Centro Stile, in Turin to see the latest Fiat 500. The Fiat 500 Star and Rockstar have recently made their debut in showrooms across the UK but this was an exclusive opportunity to get up close and personal with the design process.
Luca Napolitano, Head of EMEA Fiat and Abarth brands, welcomed the international media to Centro Stile in Turin, offering them a unique opportunity to tour the “Colours & Materials” department, where all of the aesthetic features that characterise Fiat models are defined.
The design studios are part sophisticated research centre and part refined fashion atelier. Every day designers, architects and technicians work on trends and experiment with innovative production processes to create new colour schemes and original combinations of materials. It was in this very place that the iconic 500 was reborn in 2007.
Since it’s rebirth, there have been more than 30 special series created by the Centro Stile, in partnership with iconic brands. From fashion to luxury yachting, and from technology to heritage, the most popular models have included the 500 by Gucci, 500 Riva, 500-60th and 500 Anniversario, as well as the more recent 500 Mirror, 500 Collezione and 500 Spiaggina ’58.
Thanks to the work of the Centro Stile, the Fiat brand has succeeded in creating the new Star and Rockstar. The Fiat 500 Star features a brand new metallic Powder Pink paint, perfectly matched with chrome details, 16-inch alloy wheels and fixed glass roof as standard. The new 500 Rockstar version stands out from the pack with a look that combines the bumpers and the side sills from the Sport, with details such as the fixed glass roof, 16-inch alloy wheels and satin finish chrome bodywork details.
The new models are available in both hatchback and cabriolet guise, while all 500 models from Lounge trim upwards now come with the Uconnect 7-inch HD LIVE touchscreen radio – which has Apple CarPlay support and is compatible with Android AutoTM – as standard.
The Fiat 500 Star and Rockstar are available to order from retailers now, priced from £15,395 OTR for a 1.2 69hp Star. For more information about the Fiat range visit www.fiat.co.uk or to locate your nearest Fiat retailer visit www.fiat.co.uk/retailers.