Due to arrive in 2022, Ferrari’s first SUV the Purosangue, is set to bring an end to the Ferrari GTC4Lusso, the Italian carmakers current AWD Grand Tourer, deemed as some purists as ‘not a real Ferrari’ despite having an amazing V12 engine and comfortably seating four passengers it seem’s it’s days are numbered.
Ferrari have arrived late to the party in the Luxury SUV market, the company have been pretty reserved about joining the SUV brigade but in light of carmakers such as Bentley, Rolls Royce, Lamborghini and soon Aston Martin all now producing SUV’s for the luxury market, Ferrari simply could not sit back and let it’s competitors have the market to themselves, a market that is deemed pretty profitable.
In order to ensure Ferrari’s cars are to remain sought after and produced in relevantly small numbers, the forthcoming Purosangue will replace the current GTC4Lusso as opposed to being an additional car in the companies line up.
Ferrari say’s it’s new car won’t be like other SUVs, but instead it will embody the spirit of the brand in all kinds of dynamic ways, Ferrari CEO Louis Camilleri describes the Purosangue as something designed for “multiple occasions and passengers.”
Certainly if the purists feel the GTC4Lusso is not a real Ferrari, there is not much for them liking the forthcoming Purosangue which is expected to be hybrid, something that will become more and more the way forward in Ferrari’s model lineup. Expected to make it’s debut in 2022 the Purosangue will mean around 60 percent of all Ferrari’s will come with at least one electric motor as the Italian carmaker continues it’s hybrid plan.