Italian carmaker Alfa Romeo has expanded its sponsorship deal with top flight LaLiga football team Real Betis.
As the Spanish teams official club car sponsor, the Real Betis playing squad and coaching staff will be supplied with a fleet of official vehicles as part of the agreement.
Alfa Romeo will also be the training kit sponsor of the La Liga football team, the new agreement will also see it back the club’s women’s and basketball teams.
The Italian car manufacturer will continue to get exposure at Real Betis’ Estadio Benito Villamarín and their training ground, the sponsorship agreement will also mean it will be seen across the across the Real Betis’s digital products and social media channels.
“For Real Betis, it is a source of pride to unite our brand with that of Alfa Romeo,” said Ramón Alarcón, director and general manager of Real Betis. “Both entities share a passion for a job well done and we have a recognisable brand internationally. We are committed to long-term relationships with our partners, as is the case with Alfa Romeo.”