The Fiat Range on Show in the Squares of Turin under the Lights of “Luci d’Artista”
The Fiat range goes on show under the lights of Luci d’Artista, the open-air contemporary art exhibition that every year, from October to January, illuminates the squares and streets of Turin, creating a typically Christmas atmosphere.
The vehicles of the range had their pictures taken with the spectacular backdrop of the lights created by contemporary artists from all over the world.
“Tappeto Volante” (Flying Carpet) by Daniel Buren, in Piazza Palazzo di Città, bounced off two-tone Brunello livery reminiscent of the colours of autumn in Italy of the Fiat 500 Collezione, the second special edition of the year.
The 500 Collezione was cleverly placed under the expanse of steel cables and red, white and blue cubes which look like a flying carpet suspended in mid-air. Appreciable at any time of day, it is an example of how art can turn into a striking element of urban furnishing and the how the iconic Fiat can become a work of art in itself. The Fiat 500 was joined under the same installation by the new 500X, the new 500L and the 124 Spider in a maze of colours and angles to add a special holiday touch to the ancient square.
The Cortina Grey version of the new Fiat 500 Collezione special edition glistened under Richi Ferrero’s “Giardino Barocco Verticale” (Vertical Baroque Garden) in Via Alfieri. Lights illuminate the walls and the floor and form a double Christmas tree creating an enchanting atmosphere, almost like a fashion show, perfectly in tune with the DNA of the model on display.
Luigi Nervo’s “Vento solare” (Solar Wind) in Piazzetta Mollino, made of chips of light and sky which with their circular movements evoke the sun and its rays, was the location chosen for the iconic Fiat 500 and Fiat Panda, the best-selling city cars in Europe.
“Love difference” by Michelangelo Pistoletto is the light installation in Piazza della Repubblica that served as a backdrop for the pictures of the range. Messages of peace for the many people that share this multicultural space in a multitude of colours. Unsurprisingly, the colourful cars of the Fiat range, sold in many countries around the world and appealing to a wide array of diverse customers, were perfectly at home here.
A message of peace translated into many languages, the same languages spoken worldwide by Fiat.