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PIninfarina To Invest Over €20M In ‘PURA’ Design

PIninfarina To Invest Over €20M In ‘PURA’ Design Cooperation For Luxury And Performance Electric Vehicle Range

Automobili Pininfarina today revealed new images of the PF0 hypercar prototype as it confirms an investment of more than €20 million in a new cooperation with Pininfarina SpA. The investment will underpin the design, development and production of the PF0 luxury electric hypercar and the future range of Automobili Pininfarina cars.
Michael Perschke, CEO, Automobili Pininfarina, said: “It is a pleasure and a privilege to partner with the world’s greatest car design house, Pininfarina SpA. This agreement brings us together and marks the beginning of two exciting chapters in our very different histories.
“For Automobili Pininfarina, it will form the cornerstone of our ambition to become the world’s most admired luxury electric vehicle company. For Pininfarina SpA, it delivers Battista’s dream of seeing a range of beautiful and highly desirable Pininfarina-branded cars on the roads.”
Silvio Pietro Angori, CEO, Pininfarina SpA, said: “We are very pleased to add Automobili Pininfarina to the list of the many prestigious car makers for which Pininfarina SpA will be designing cars in the future. This agreement will also allow us to show our expertise in engineering and manufacturing of limited-series cars. Starting with the stunning PF0, we will develop a range of cars for Automobili Pininfarina that I believe will stand side-by-side with classic Pininfarina cars in their beauty, purity and innovative technologies.”
To commemorate the strategic alignment that brings the new luxury car brand together with the famed Italian design house, two images of the PF0 prototype have been released. Together they hint at Automobili Pininfarina’s ‘PURA’ design philosophy for both its cars and brand, and represented Pininfarina’s famed focus on a balance between design and engineering. With its elegance, simplicity and purity of design, underpinned by extreme technical innovation, PF0 clearly shows how Pininfarina SpA will combine its design, engineering heritage and philosophy into the first-ever solely Pininfarina-branded cars.
Automobili Pininfarina ‘PURA’ design philosophy presented alongside new PF0 prototype
As with all Pininfarina-designed cars, the end product is more than just a styling exercise. The Italian coachbuilder, known for designing many of the world’s most iconic cars, has always viewed automotive exterior and interior design, the driving experience, the passenger experience, and engineering innovation as equal partners. This design purity, where form and function are inseparable, defines what Automobili Pininfarina is terming its ‘PURA’ design vision for its own range of cars and all brand touchpoints.
Luca Borgogno, Design Director, Automobili Pininfarina, said: “Our design brief to Pininfarina SpA is simple: to take their renowned design and engineering skill, which has produced many of the world’s most elegant and desirable cars, and combine it with our desire to develop and deliver the world’s most beautiful range of luxury cars. There is a purity in our ambition, the styling of our cars and our engineering focus on emissions-free sustainable performance. We have termed this ‘PURA’, and it will define everything we do in the coming years.”
Starting with PF0 in 2020, ‘PURA’ will ensure that Automobili Pininfarina cars match purity in design with energising performance derived from optimised aerodynamics, ground-breaking engineering solutions, and the extreme – yet manageable – power that electrification offers.
Carlo Bonzanigo, Design Vice President, Pininfarina Group, said: “Pininfarina-designed cars throughout history have always combined creativity and technical rationality in a unique way. This search for the right equilibrium between emotion and reason, together with our constant quest for beauty and elegance, and the will to eschew useless formalism and excessive adornments, has led to some of the most beautiful cars in automotive history. This is the Pininfarina way to conceive cars; and we aim to deliver these standards to all future Pininfarina cars starting from the beautiful PF0 hypercar.”
PF0 hypercar presented privately for first time in Europe
As work continues in Cambiano on Automobili Pininfarina’s future range of cars, the Munich-based company has started presenting the PF0 prototype in Europe. The first potential European clients and the first luxury car retailers aiming to represent the brand in the region have met at a series of VIP events hosted by legendary racing driver and new Automobili Pininfarina Development Driver Nick Heidfeld. Early feedback indicates strong demand for PF0 and significant interest in plans for future cars that will all be luxury, fully-electric and low-volume within their sectors.

 

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