Collected more than $500,000 for three non-profit organisations supported by the tour.
Forty teams, of which five on board Maseratis and 80 women with high international profiles who took turns at the wheel on a tour that travelled the west coast of the USA, from San Francisco to Las Vegas, via Santa Barbara and Los Angeles. This was the realization of Julie Brangstrup Watts project – founder of the Cash & Rocket Tour – for the 2018 edition. The 80 drivers travelled 1,160 km in 40 supercars.
For this charity event Maserati lined up 5 vehicles with 13 drivers from 5 continents (America, Asia, Africa, Oceania, and Europa): the top model Ashley Graham, with the journalist-activist-influencer Noor Tagouri; the fashion influencer and icon Lena Perminova with her sister Alexandra Kirienko and fashionist Leila Yavari; the influencer Rachel Zeilic with the Spanish top model Nieves Alvarez and the influencer-fashion designer-author Gala Gonzalez; the model Arizona Muse with the actress Cody Horn, and the Chinese team of Yao Lu, Xiaomin Chu and Xiangnan Dong.
The Cash & Rocket Tour convoy collected funds for three charitable organizations: Shine On in Sierra Leone, Sumbandila in South Africa and Art of Elysium. Thanks to the commitment of the participants, sponsors, and the charity auction held at the Petersen Automotive Museum in Los Angeles, more than 500,000 dollars were raised.
The Cash & Rocket Tour 2018 began in San Francisco on June 7th: the impressive display of cars in Union Square attracted the attention of thousands of people throughout the day, which concluded with the C&R “Gold and Glamorous” party on the terrace of the Fairmont Hotel.
The next morning, 80 women drivers formed a spectacular parade that left Monterey and headed to Santa Barbara.
The Tour then continued toward Malibu, where the participants were able to put themselves to the test on surfboards before driving on to Rodeo Drive on Saturday afternoon, June 9th. The day concluded with a gala dinner with a charity auction at the Petersen Automotive Museum, ending with a moving performance dedicated to women by the singer Michelle Williams (Destiny’s Child).
On Sunday, June 10th, the tour finally reached its destination of Las Vegas with the thrilling arrival of all 40 cars of the Cash & Rocket Tour along the Strip.
For more information on the tour, please visit the website at www.cashandrocket.com.
1) Charity Partners – Cash & Rocket 2018
Shine On Sierra Leone
Shine on Sierra Leone is an international charity organization that focuses on increasing access to all levels of education. SOSL has six fully developed and operative initiatives in place, including primary education, adult literacy, IT literacy, micro-loans, agricultural investments, and sustainable development using earthbag construction.
Sumbandila – South Africa
Initially focused on northern regions of South Africa, Sumbandila sets out to transform the lives of needy but gifted children and to create entrepreneurs and managers who can contribute significantly to society and their own communities through educational scholarships and a tutoring programme.
Art of Elysium is a no-profit organization that uses art as a catalyst for social change, targeting young people in disadvantaged situations. Art of Elysium also organizes programmes for children and youths in hospitals, education centres for special needs, homeless shelters and elder care homes.]