Cash & Rocket Tour 2018 kicked off yesterday from San Francisco and Maserati is a proud official partner of this charity road trip along with other luxury brands.
Five Levante SUVs in GranLusso and GranSport trims, all in red – the official colours of this unique event – are enlisted in the glamorous convoy of forty cars. The four-day adventure unites the efforts of eighty influential women from all over the world for a single cause: raising funds and global awareness for three charitable projects in Africa.
“We welcome prominent figures from the worlds of fashion, cinema, music, art and business to this stunning event. Through female solidarity, our aim is to raise money for charities around the world, which will make a huge difference to the lives of many”, says Julie Brangstrup, Founder and CEO of Cash & Rocket Tour and proud mother of seven.
In its fifth edition, Cash & Rocket Tour makes its debut in the United States aiming to break the record of 1.4 million Euros fundraised in the previous event, which was organised in 2015. Since the inaugural tour in 2012, Cash & Rocket raised over four million dollars with every single cent donated going directly to the chosen charities.
Among the celebrities who will drive the five Maserati SUVs from San Francisco to Las Vegas are the Russian supermodel and Instagram sensation Lena Perminova; the Californian – of Iranian origins – stylebop.com fashion director Leila Yavari; the founder of Majorelle, creative director of Alliance Apparel and influencer from Los Angeles, Rachel Zeilic; the model, fashion designer and blogger from Spain, Gala González; the Spanish top model and television presenter Nieves Alvarez; the American curvy model and body activist Ashley Graham; and the American fashion model Arizona Muse.
Cash & Rocket Tour 2018 programme
Following the “Gold and Glamorous” cocktail party on schedule last night at San Francisco’s Fairmont Hotel, the convoy of red cars hit the road earlier today, June 8th, heading for Monterrey and after a lunch break, the next stop is Santa Barbara, where the ladies will enjoy a yoga beach evening and will attend a dinner party, all dressed in white.
On Saturday, June 9th, all cars will be on display at the iconic Malibu pier. A Press Call will follow in the afternoon at Rodeo Drive in Beverly Hills and the day’s activities will be concluded with an Auction Gala Dinner at Peterson Museum of Los Angeles.
On Sunday, June 10th, Cash & Rocket Tour 2018 will arrive in its final destination, Las Vegas. The five Maserati Levante SUVs and all the other cars wrapped in red will be on display at the Encore Beach Club in the afternoon. The culminating event will be the closing party of Cash & Rocket Tour 2018 at the Encore Wynn Hotel, featuring famous DJ Kygo, with all ladies in red outfits.
Cash & Rocket Chosen Charities
The Art of Elysium is using art as a catalyst for social change. Emerging artists in the fields of fine arts, fashion design, music, theatre and more, are engaged in its programmes and share their creativity with distressed people, in special needs education centres, homeless shelters, elder care homes and hospice care facilities.
Shine on Sierra Leone currently supports nearly 500 students in Sierra Leone through programmes that integrate sustainable healthcare, education, microfinance and development to ultimately create the future of an inner-dependent country.
Sumbandila is currently focused on Limpopo, the poorest province in South Africa, aiming to transform the lives of exceptional children from backgrounds of extreme poverty and help them become leaders who will one day make significant contributions to their own communities and to Africa in general.