Collezione Automobili Lamborghini, the lifestyle label of the super sports cars brand, unveiled its new exhibition space concept at the 2018 Geneva International Motor Show, from 6 to 18 March.
The brand’s total-look clothing line, special editions, and partnership projects as part of its Ad Personam program, are displayed in a new space layout inspired by the “aerodynamic” performance of the new Lamborghini Huracán Performante Spyder. The hexagonal and Y shapes – the signature graphics of all Lamborghini super sports cars – are reflected in the display architecture such as the three-dimensional panels, display compartments and in furnishings.
The area dedicated to the Lamborghini fashion line is structured across two levels. The ground floor, which is visible from the outside, is dedicated to menswear: visionary, cutting-edge, pure collections sharing the same philosophy as Lamborghini super sports cars, and representing the brand’s quintessential informal luxury and tailor tech qualities. The first floor is dedicated to the Ad Personam project, with a display of Collezione Automobili Lamborghini’s partnerships: Bolognese Hettabretz specializing in leather jackets; Enzo Bonafè’s luxury artisanal shoes; and high-end carbon fiber luggage brand Tecknomonster.