2019 could be a turning point for Ferrari as it looks to embrace hybrid technology, although having already featured in the LaFerrari, as well as the Supercar being a limited edition model, it also featured it as Kinetic Energy Recovery System (KERS) to boost it’s performance, however as the Italian Supercar maker addresses the issue of increasing production, so with it comes a problem, in that it needs to meet stricter emissions regulations from 2021 onward.
Currently Ferrari is exempt from the law, producing only between 8,000 and 10,000 cars annually, but as they look to increase this so they must deal with emissions regulations. “We’re going to embrace electrification and make it a mainstay,” Marchionne told Autocar.
Speaking at the Geneva Motor Show, Ferrari CEO Sergio Marchionne said details of the hybrid vehicle will be released in September when the company holds its capital markets day for investors and that it will be released to the public a year later in 2019. It is expected Ferrari’s first ‘mass production’ hybrid will be it’s SUV, although expected to be more of a crossover vehicle than having any off road pretensions. “What I think we need to explore is the creation of this other side of Ferrari which has to do not necessarily with the ultimate performance machine, but which are based on style and Ferrari technology which are accessible to others.”
Michael Leiters, Ferrari’s chief technology officer said “Performance and ‘fun to drive’ are the most important aspects when it comes to introducing hybridization,” he said
“Obviously, we are gaining fuel consumption reduction but we wouldn’t do this if it didn’t help us to do even better performance.”