Whether you see it as good news or bad news, we hope your sat down, as Ferrari have announced they WILL build an electric car, it isn’t an official announcement of course, not yet, but a statement from the Italian Supercar maker’s president who has said that the electric Ferrari will be with us before 2020.
Speaking at the North American International Auto Show in Detroit, Marchionne didn’t offer any specifics on the electric Ferrari, but suggested it would be launched before the Tesla Roadster hits the road in 2020, as it goes head to head to challenge Tesla for a piece of the high-end, eco-conscious luxury market.
“If there is an electric supercar to be built, then Ferrari will be the first,” Marchionne said, according to Bloomberg. “People are amazed at what Tesla did with a supercar: I’m not trying to minimize what Elon did but I think it’s doable by all of us.”
It is strong talk from Marchionne, the man who has previously said electric is not necessarily the way forward but hinted alternative power methods for cars are possible. It seem’s the is a ‘But’ on the end of his statements, that belief that only high-end electric cars can be profitable, “I don’t know of a car business that is making money selling electric vehicles unless you are selling them at the very, very high end of the spectrum,” Marchionne said. “Whenever we end up going to auto shows, the intensity with which we make these proclamations goes up exponentially.”
Let the discussions begin…