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Lamborghini Urus: Super SUV is almost here…

In case you’ve been on the International Space Station for quite some time – and who knows the news might have traveled there (?!) – Lamborghini is set to launch it’s new SUV, sorry, Super SUV, next Monday to the world, it’s first proper 4×4 since the LM002 of the 1980’s. For those that are having sleepless nights in anticipation, help is at hand from the Italian Supercar maker as they have very kindly been drip feeding us little nuggets of information through the form of video’s, the latest of which explains some of the design of the Urus and it’s nod to iconic Lamborghini’s from the past…

The Lamborghini Urus Super SUV: extraordinary design

The design of a Lamborghini is always unmistakable. The Urus is undoubtedly a Lamborghini, taking cues from the LM002 as well as the super sports cars that are fundamental to Lamborghini heritage: the Urus has outstanding proportions, adopting the two-thirds body, one-third window ratio of Lamborghini super sports cars.
The front hood starts powerfully low, rising to a proud dome housing the V8 twin-turbo engine. The equally commanding, muscular rear, exudes a new level of power and potential. A dynamic character line along the side of the Urus links a perfect architecture, including angular windows and diagonal lines in both front bonnet and rear glass that echo those of the Countach. Hexagonal wheel arches are cues taken from the first Lamborghini SUV, the LM002, A small triangular air outlet reminiscent of the LM002 features on the side of the Urus, adorned with an Italian flag: the Lamborghini Urus Super SUV is born and made in Italy.
The interior design of the Urus is equally engaging. The driver ‘feels like a pilot’, and the Urus has a low seat position integrated within the interior. An encompassing dashboard and controls ergonomically surround the cockpit, with the Lamborghini hexagonal design theme as evident inside as it is on the exterior.

Lamborghini Urus: the most versatile Lamborghini for everyday driving in a range of envirnments
The Lamborghini Urus is a visionary approach to creating a Lamborghini around the concept of the most versatile vehicle, the SUV. The Urus elevates the SUV to a level not previously possible, the Super SUV. It is a true Lamborghini in terms of design, performance, driving dynamics and emotion as well as being suitable for everyday driving in a range of environments.

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