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Ferrari celebrates 70th anniversary with hunt in New York

Fancy doing something different this weekend? Then get yourself a flight booked for the Big Apple because Ferrari has invited everyone to a hunt. A car hunt that is, spotting 28 Ferrari’s scattered across the city as part of the worldwide celebration of their 70th anniversary! The Italian Supercar maker has put on display some of their most iconic cars.

Using four separate locations in New York – Rockefeller Center, Park Avenue, Sotheby’s and the Hublot Boutique on Fifth Avenue – it is a rare chance to see some of the Prancing Horses most iconic cars.

Ferrari wants people to interact at each location also, whilst finding their way round New York to find the next Ferrari, inviting people to tag photos of its cars on social media, offering up for grabs some of their 70th-anniversary merchandise like hats and shirts, as well as prizes such as paddock access at the Montreal Grand Prix and test drives in some of their Supercars.

Here’s a brief of each location:

Rockefeller Plaza: To showcase the Ferrari F2001, the Formula 1 car that 7 time world champion Michael Schumacher drove to victory at the 2001 Monaco Grand Prix. Six other Ferrari’s—one from each decade—will also be on display, as well as the stunning LaFerrari Aperta.

Hublot Store: located on 743 Fifth Avenue at 57th street, the store will showcase legendary Ferrari racers, with the Motorsports and Performance exhibit. Amongst the cars on show will be a 512 BB LM, a 488 GTB, and a Ferrari F10

Ferrari showroom: on 410 Park Avenue at 55th Street you will find Ferrari’s V12 models, a mixture of classic and modern including the latest addition from the prancing horses stables, the 812 Superfast. You can also feast your eyes on a 250 GT Berlinetta Lusso, a GTC4Lusso, and an 365 GTB/4.

Sotheby’s: location at 1334 York Avenue at 71st Street, have four parked outside: a 308 GTB, an F50, an Enzo Ferrari, and an F40. The other six will be shown in the 10th floor gallery, and will include a 250 GT Cabriolet, a 400 Superamerica, a 275 GTB, a long-wheelbase 250 GT Berlinetta, a 212 Inter, and a 250 LM.

Sunday evening will see the Ferrari 70th Anniversary exhibition in New York finish in Rockefeller Plaza, followed by a private reception.

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