The car industry is going through change, the like we haven’t seen since the combustion engine arrived, with electric vehicles paving the way to a cleaner future it seems the future is also about self driving cars. While major manufacturers look at developing a car which will drive you to your destination, while you sit back and do whatever is it you will do while not needing to drive (isn’t that why we have taxi’s?!), it would seem some car makers are staying clear.
Supercar maker Lamborghini say they have no plans to enter the Autonomous car race, speaking to Digital Trends at the Franfurt Motor Show, “If you buy a Lamborghini, you buy it to have fun and enjoy the driving,” affirmed Maurizio Reggiani, the head of the Lamborghini’s research and development department, “If we’re talking real autonomous driving, I think we will be the last brand to offer it,” he added. Considering Lamborghini is owned by German car giant VW through subsidiary brand Audi it’s no real surprise, it can afford to leave the self driving cars market to one or the other, indeed Audi will most likely be the first from the VW Group to bring out an autonomous car as likely competition from anything Mercedes develop.
It’s a relief for Petrolheads (Are we future Electricheads?) as the thought of an autonomous Supercar sends shivers down the spine, a Lamborghini should be driven, driven for fun, driven to be enjoyed and in the right circumstances, driven hard. That’s not to say future Raging Bull’s wont have their fair share of technology packed in, “We will have adaptive cruise control, we will have a camera, we will have lane-keeping systems. Every feature available in a premium car will be available in the forthcoming Urus, but nothing that comes close to real autonomous driving,” Reggiani revealed. That’s on top of several driving modes optimized for different surfaces like asphalt, snow, and sand.
Certainly with Lamborghini’s new Urus on the way, rumours of a Aventador Performante, a special one off limited production Supercar and even talk of a 4 door Supercar saloon, Lamborghini has plenty going on for the foreseeable future and while autonomous cars is a No, Lamborghini is leaving the door open to in-car connectivity.
“We’ll also have connectivity in the Urus. For us, connectivity must be a kind of customer experience in Lamborghini. We want to bring buyers a dedicated system, not something that is already available on the market,” Reggiani explained. He didn’t provide more details, but we won’t have to wait long to find out which type of software the first Lamborghini off-roader of the 21st century will come with, the Urus get’s it’s official launch in December.
So for now, the future’s driving…at least in a Lamborghini…