Alfa Romeo links up with La Liga side Valencia

Alfa Romeo has announced it will become Spanish football team Valencia’s official vehicle during the 2017/2018 season, reports sportspromedia. Its logo will be present on the La Liga club’s first team’s shorts and on their training clothing as well as through pitchside LED boards at their home ground, the Mestalla.

“The agreement with an international automobile company like Alfa Romeo is for Valencia CF a strategic alliance that will help us strengthen our brand and our brand expansion programme,” said Jorge García, Valencia’s commercial and marketing manager. “For our part, we are confident that we will grow together and build long-term mutually beneficial relationships.”

Valencia finished 12th in Spanish soccer’s top flight in the 2016/17 season. They kick off their 2017/18 La Liga campaign with a home game against Las Palmas on 18th August.

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