A postmarking ceremony celebrating the issue of a new commemorative stamp dedicated to the Fiat 500, on its 60th birthday, came to an end earlier this afternoon in the Mirafiori building in Turin. The event took place in the presence of Ivan Scalfarotto, Italian Deputy Minister for Economic Development; Giovanni Accusani, Head of Philatelic Department of Poste Italiane; Ivo Planeta, Operations Manager of Istituto Poligrafico e Zecca dello Stato; Alfredo Altavilla, Chief Operating Officer FCA EMEA and Olivier François, Head of Fiat Brand and FCA Chief Marketing Officer.
This collector’s item, produced in an edition of 1,000,000 and on sale from today, celebrates the model that made motoring history. With a value of 0.95 Euro, it is printed by Officina Carte Valori of the State Printing Office and Mint, and features the unmistakable outline of the classic Fiat 500 superimposed on that of the now equally famous current Fiat 500. The dark blue background with a band in the colours of the Italian flag near the top edge frames the dates 1957-2017 and the words “Fiat Nuova 500” in the same font as the 1957 advertising posters. It is a real miniature work of art, which celebrates the realization of a great dream of mobility and also of freedom.
The 500 is certainly a miracle of Italian design, but also, and above all, a car that has improved the lives of millions of people. It has accompanied the economic recovery, put Italy on four wheels and was then exported all over the world. So much so that today, 80 per cent of 500 cars are sold outside Italy and it is the leading car in Europe, first in eight countries and on the podium in six more.
This is a special way of celebrating its birthday, at the Mirafiori plant where the 500 was built way back in 1957. In the 60 years since then, the Fiat 500 has become a true icon thanks to its functionality and innovative shape and technologies, which can be seen in its design, unmistakable bodywork and versatility of use. With a permanent place in the collective memory of mass-market products with a soul and a strong personality, for decades the 500 has been an object lesson in car design, influencing and shaping the forms and contents of most modern utility models. The 500 regained great cultural relevance for the entire automotive world in 2007, with a major step forward in technology and form enabling the new model to achieve worldwide success. An immensely valuable heritage that few car manufacturers can boast.
With 60 years of history behind it, the Fiat 500 is about to start another, long journey, maintaining its status as a symbol of the best Italian style. A democratic yet distinctive icon, destined to achieve ever-growing popularity and desirability worldwide, and to stay forever young, thanks to its evolution and the special series that have added value to the range over time.