The Red Dot Design Award is an international product design and communication design prize awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany. There are prizecategories for product design, designagencies, and design concepts.
Ferrari was handed the award during a special ceremony at the Aalto Theater in the stylish German city of Essen. In addition to the J50 receiving the highest possible honors for Product Design, the international jury also recognized the Ferrari GTC4Lusso, 458MM Speciale and LaFerrari Aperta for their exceptionally high design quality and bold originality.
The J50 is based on the Ferrari 488 GTB and was built to mark Ferrari’s 50th anniversary in Japan. It was penned by the in-house Ferrari Design team under the direction of Flavio Manzoni, with the Italian automaker describing its design as “radically futuristic.” It will be limited to just 10 units, all of which are reserved for Japan.
Ferrari was also recognized by Red Dot last year, with the 488 GTB receiving the ‘Best of the Best’ award. A year prior in 2015 the jury awarded the FXX-K with the same distinction.