Fiat launches new 500L advert for next generation

Fiat has launched a new pan-European ad campaign in support of its new 500L crossover.

Created by the team at Leo Burnett, the multi-channel campaign highlights the model’s family-friendly appeal under the concept ‘Let’s make room for the next generation’.

A range of engaging TV, radio and web ads have been tailored for individual markets across the Continent and will begin appearing in the coming weeks as the original Fiat 500 celebrates its 60th anniversary.


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