He’s a movie legend, kung-fu expert and star of various martial arts flicks over the last 40 years, including trading punches and kicks with famed martial arts master Bruce Lee, now it seems Chuck Norris’s latest role is for Fiat Professional who have signed the kung-fu expert as its new brand ambassador. The company claims Norris is “an ironic incarnation of the Fiat Professional brand values,” making him the perfect person to star in its upcoming ad campaign that is to go on air in Europe in June.
“In line with the new advertising platform that will go on air throughout the EMEA region in June, Fiat Professional presents its fantastic new brand ambassador. Chuck Norris, the famous US actor, film producer and martial arts expert. During the last few years, popularity on the web has been added to his successful career on TV and cinema screens all over the world: since 2005, the myth and actions of his “indestructible” character have generated viral contents – “Chuck Norris facts” – that have made him an Internet cult hero and a genuine web phenomenon.”
We’re not sure how Fiat Professional plans on working Norris into the new marketing campaign, but we’re certainly eager to find out. No matter how they use his likeness, it seems he’s the perfect fit for the company. Fiat Professional says Norris exhibits the same qualities as its vans: determination, reliability, dynamism and competence, and marketing research has shown him to be the best brand ambassador in terms of relevance, affinity and appeal for professional customers in Europe.
Keep an eye out for the Chuck Norris/Fiat Professional commercials when they air next month.