Sorry no Pink Ferrari’s allowed

You can have Yellow, Blue, Black and of course  Red but sorry no Pink allowed.

It is after all, the ultimate in luxury sports cars — noisy, incredible to drive and possibly one of the most looked at cars in the world.

But the one thing you will never see come out of the Ferrari factory is one in pink.

“It just doesn’t fit into our whole ethos to be honest,” Ferrari’s Australasia CEO, Herbert Appleroth tells News.com.au. “It’s a brand rule. No Pink. No Pokémon Ferraris!

“There are other colors that aren’t in our DNA as well and they are wonderful colors too but some are perhaps more suited to other brands,’’ he says, ever so diplomatically.

“The most popular color is still red but we are trying to give as many choices as possible to everyone.”

While red does make up for around a third of Ferrari sales around the world, it is followed by silver and black with white being a color Appleroth says is trending “upwards.”

User Login

Reset password or Register


    Contact us

      Be part of Enzari

      Sign up to our newsletter and receive your free copy of the “A brief history of Italian cars”