Lamborghini Urus to begin in April

Lamborghini will begin production of the Urus SUV in April, CEO Stefano Domenicali said in a new interview with Digital Trends. Although you won’t be able to buy the Urus just yet, however — the first few cars will be prototypes, says Domenicali. The prototypes will be used by Lamborghini dealers to help train salespeople on the features of the Urus and drive early consumer awareness.

“Everything has to be perfect when the Urus lands on the market — it will be a new market, and new customers,” Domenicali points out. The executive didn’t say specifically when the car would become available, except to note that “2017 will be a very important year for us.”

The Urus is Lamborghini’s second off-road vehicle ever after the LM002 from the 1980s. The Italian marques new SUV is rumoured to be powered by an Audi-derived 4.0 liter, twin-turbo V8 engine.

Domenicali also discussed the possibility of Lamborghini making a hybrid version of the SUV.“I think for sure hybrids will be a part of Lamborghini,” he said. “We expect our first hybrid will be the second variant of the Urus to hit the market. It’s clear that hybridization will come through the SUV.“

“If you ask me when and how, I believe that in the next three or four years we won’t be ready with the right specifications . . . I believe the right time for us to consider electrification is when—and only when—we can retain the same super-sports-car characteristics that we have today. Weight and center of gravity, for example. Today, I don’t see that possible in the next 10 years.”

Lamborghini reportedly only wants to build between 2,500 to 3,000 of the Urus each year to keep it exclusive.

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