FCA says it closed 2016 with sales results that outperformed the Italian industry for both the month and the full year and achieved its best market share since 2012.
The FCA Group sold a total of 528,000 vehicles for the year in Italy (+18.4% year-over-year compared with +15.8% for the industry) and market share was 60 basis points higher at 28.94%. This represents FCA’s highest market share since 2012.
All FCA brands outperformed the industry, with Jeep sales up 35.0%, Alfa Romeo up 19.2%, Fiat up 17.1% and Lancia up 16.5%. A total of six FCA models ranked in the Italian top ten, including the three best-selling cars of 2016. Those models were the Fiat Panda, Lancia Ypsilon, Fiat 500L, Fiat 500X, Fiat 500 and Fiat Punto. In December, FCA sales totalled 36,900 vehicles, a year-over-year increase of 14.1% (vs. +13.1% for the industry) with market share 30 basis points higher at 29.65%. A total of seven FCA models ranked in the Italian top ten for the month. The Fiat Panda, Lancia Ypsilon and Fiat 500, which took the top three slots, were accompanied by the Fiat 500X, Fiat 500L, Fiat Tipo and Jeep Renegade.
Lancia posted December sales of more than 4,300 vehicles, accounting for a 3.5% share of the market. For the year, brand sales totalled 65,700 vehicles (+16.5% year-over-year) with market share at 3.6%. The Lancia Ypsilon was the second best-selling car in Italy, both in December and for the year, and leader in the B segment with a 13.7% share.
Alfa Romeo posted December sales of 3,000 vehicles, increasing 40.95% year-over-year, and market share was 50 basis points higher at 2.4%. For the year, brand sales totalled nearly 36,400 vehicles (+19.2% year-over-year) and market share was 2.0%. The all-new Giulia has been rapidly climbing the rankings and reached a 12.9% segment share in December. The Giulietta also continued as one of the most popular vehicles in its segment, posting a 9.0% segment share in December.